Search Engine Optimization – How Does It Work


Regardless of the website you create, it is definitely cool to see your website appear in the top ten search results. SEO is more popular with commercial websites than with personal websites.

Search Engine Optimization is used to organize your website’s content and HTML to be more search engine friendly. SEO is used to improve each page’s organic rank while organizing your website content. Common factors that should be considered as a successful search engine optimizing your website are page title, page content, keywords, and description.

Search engine: Compile data

There are two types of search engines, human-based and crawler-based. In a human-based search engine, humans are required to read, review and rank websites and enter the information they gather into a database. Crawler-based search engines use automated systems to browse the web and compile the data it finds. Hybrid engine is another search engine that is also used sometimes. A hybrid engine uses crawlers to gather data and human input to influence website rankings. For example, two websites with same content might get different rankings based on the good or bad review they receive. This is how search engines compile their data.

How search engines determine ranks

To compile ranks they use a variation of a base search engine or all search engines have developed their own algorithms. It is highly unlikely to know how data is compiled and organized by any major search engines because of the fact that the algorithms are such guarded secrets. No two search engines are exactly the same.


When compiling rankings there are different factors that search engine weigh on:

    • Page title

It is the most important element of search engine optimization because it gives the search engine the keywords needed for the search. Indicate page titles using title tags tells search engines and users what the topic of the page is all about. In the HTML document thetag should be within thetag. Page title contents are displayed in search results. It is important to create accurate and unique page titles and title tags for each page.

The content of the title tag will appear in the first line of the search results if your document appears in search results page. Use brief but descriptive titles. As long as you use most important keywords and make your title relevant and not too repetitive it is good to go. The Search engine considers being too repetitive as a cheat and ranks it low. For your home page, the title can be of your business.

    • Page content

Keywords should be on the top of the content not just like list all the keywords, but the name of your business/website or any important information that is relevant like the location which should make sense to the readers. Repeat as many keywords or keyword phrases as you can throughout the text as possible. You can use H1 tags to get search engine attention on the keywords.

    • Meta keywords

While putting keywords together you should know to prioritize your keywords from most important to least important. Both keywords and keyword phrases should be used.

    • Meta description

The page’s description meta tag is a short summary of the content on your page which should be 2-3 sentences long or a paragraph. Make use of page’s description meta tag which gives google and other search engines a summary of what the page is about. The description meta tag is placed within thetag of your HTML document.

The merits of descriptive meta tags are they might be used as snippets for your pages by google if it is able to match up user’s query with the relevant text of your page. It is always a good practice to add description meta tags to each of your pages in case google is not able to find a good selection of text for the snippets.